Reasons why you need to rethink ecommerce SEO

MARKEGITAL rule 1:  Ecommerce SEO is a cost-effective marketing strategy

Compared to traditional marketing, MARKEGITAL has found that ecommerce SEO is extremely cost-effective. By focusing on the keywords your target audience uses — and optimizing your website for those keywords — SEO drives the results you want to see. It’s also the foundation of a powerful, performance-driven digital marketing strategy. With the money your company saves with SEO, you can reinvest in your business’ success. Maybe, for example, you’ll expand your ecommerce marketing strategy to include Google PPC pay-per-click (PPC) advertising or email marketing —or both of which offer a high return on investment (ROI).

MARKEGITAL rule 2:  Ecommerce SEO provides long-term revenue

With a close rate of almost 15 percent — meaning 15 percent of all leads will convert — SEO offers a reliable and long-term source of revenue for your company. That’s why SEO is a long-term strategy and ongoing SEO process — it doesn’t deliver results overnight, but it does deliver over time. While 15 percent may seem less-than-stellar, it’s eight times more than traditional marketing’s close rate of 1.7 percent. That’s a terrible close rate, especially when you consider the investment your company’s making each year into traditional marketing.

With the continuous results of ecommerce SEO, your ecommerce company can grow over time. That translates to achieving your ecommerce company long-term ecommerce goals, which may include expanding your ecommerce product line, building your team members, or reaching your dream number of ecommerce sales.

The best part is that you don’t pay for the results of ecommerce SEO, unlike Google PPC.

MARKEGITAL rule 3:  Ecommerce SEO helps you compete against competitors

Without an ecommerce SEO strategy, expect your competitors to beat you out in search results.

Even if you create an amazing ecommerce website with a beautiful design that naturally attracts hundreds of links, a competitor with a solid ecommerce SEO agency will outrank you almost every time, in every search. It’s not enough to have part of the SEO package.

With competition as high as it is online, you need the complete SEO package — and with a personalized ecommerce SEO package from MARKEGITAL, that’s exactly what you get. As your partner, we’ll develop a customized and competitive strategy that will meet your reasons why you need to rethink ecommerce SEO and drive ecommerce sales with better return on investment (ROI).